I help startups, mid-market brands, and enterprises embed editorial intelligence as a core strategic capability, enabling them to own their positioning, grow their audience, and drive pipeline.
Fractional Work, Consulting & Advisory
About Me
I have 10+ years of experience building narrative frameworks, content engines, and operating systems for B2B and B2C founders and brands. I bring the editorial thinking of a journalist, the distribution mindset of a marketer, and the operator instincts of a media brand. I work at the intersection of storytelling, brand marketing, and product-led growth, helping organizations build the presence and credibility that define a category and the infrastructure that scales with it.
Brands I’ve Worked For and With
What I Can Help With
I work across the full content spectrum, from the creative vision and brand story to the strategy that shapes it and the systems that make it scalable.
Brand Storytelling
Find the through-line, shape the narrative, and build the story architecture that makes brands feel coherent, compelling, and worth paying attention to.
Brand Campaigns and Creative Direction
Develop campaign concepts, narratives, and creative direction for product launches, global events, and partnership activations.
Distribution and Channel Strategy
Design the distribution architecture, channel mix, and activation frameworks across owned, earned, and shared channels, from internal teams and sales to partners and customers, so the right message reaches the right audience through the right voice.
Messaging and Positioning
Get to the root of what the brand stands for, who it's for, and how to say it in a way that actually moves people.
Go to Market
Build the messaging, product marketing, and distribution and amplification strategy to ensure a launch lands with the right audience at the right moment.
Content Performance and Measurement
Create measurement frameworks, KPI architecture, and performance reporting that show what content is performing and where to optimize.
Thought Leadership Development
Translate executive and brand expertise into content that builds credibility, earns attention, and drives influence.
Content Operations
Build the briefing processes, contributor frameworks, quality controls, and AI-assisted workflows that keep output high and standards higher across distributed teams and channels.
Editorial Infrastructure and Content Production
Editorial content development and creative production across formats (video, audio, text) and channels (short- and long-form).
Results I’ve Produced for Clients
3x
Increase in brand awareness and share of voice
$3M+
Pipeline influenced
30%
Increase in organic visibility and discoverability
200%
Growth in executive and founder visibility
10+
Industry media placements and launch coverage secured
185%
Increase in communications output efficiency YoY
How We Can Work Together
Project-based
You need focused, end-to-end work on a specific challenge, launch, or initiative. I dig in, lead the thinking, and deliver something you can actually use.
Ongoing Fractional
A small number of clients at a time, on retainer, as a fully embedded brand and editorial partner. Not a vendor relationship.
Hourly Advisory
You need a sounding board to give you feedback, guidance, and strategic direction on a specific problem.
Kind Words for My Work
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![Black and white portrait of a middle-aged man with glasses, bald head, wearing a zip-up sweater and collared shirt, with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
Want to Work Together?
If you're interested in chatting about a project or ongoing support, book a discovery call. Please note that prices are dependent on the scope and nature of the engagement.
FAQs
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I work with B2B and B2C businesses across all industries—SaaS, CPG, e-commerce, etc. My sweet spot is with funded startups and mid-market brands. I also will take on work with self-funded founders for advisory. If you’re unsure, reach out and we can see if it’s a fit!
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Project pricing depends on the scope of work and timeline. Typical rates are as follows:
Projects: $2,000-$10,000+
Ongoing fractional retainer: $5,500-$7,500+ per month
Advisory: $1,250 for a 90-minute call + follow-up action plan. Custom pricing for ongoing advisory, depending on scope.
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Fractional: Ongoing retainer based work. 3 month minimum commitment.
Project: Short, one-time activity that ranges anywhere from 3 weeks to 6 months.
Advisory: One-time support or ongoing mentorship
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I offer freelance writing, but only if an existing content strategy is in place. Pricing is around $1 per word.