Strategist, Advisor, Writer, Media Builder & Educator
I build the infrastructure that makes brands visible, consistent, and ready to grow — and share what it takes to get there.
Hi, I’m Alexa
My work is rooted in a single belief: brands are cultural engines, and the ones that win are the ones that think like publishers. That editorial judgment — the ability to decide what matters, how to frame it, and when it deserves attention — is the most underutilized competitive advantage in brand-building today. Everything she builds, writes, and teaches is in service of closing that gap.
That belief has shaped a career built at the intersection of journalism, brand marketing, editorial strategy, and communications infrastructure. The result is a practice that brings something most consultants or in-house hires don't: the editorial instinct to find the story, the marketing fluency to make it move, and the operator discipline to build the systems that keep it running.
Since 2017, I've worked with 20+ companies and creators — from early-stage startups to global brands — on the content and communications infrastructure that makes their story hold at scale.
I’m also the founder and editor of Culture Slant, where I explore the intersection of media, technology, and culture and what those shifts mean for the next era of influencers
Who I’ve Worked With
How I Work
Consulting
I work with growth-stage B2B brands to build the content and communications infrastructure that makes their story hold at scale. Every engagement runs through the S3 Framework — Story, Strategy, System — a proprietary methodology that treats narrative, channel strategy, and operations as a single connected architecture rather than three separate workstreams. The engagement model moves from audit to build to ongoing partnership, scoped to where the brand actually is and what it needs next.
Best for: Brands that are producing content but not seeing it compound into authority or pipeline.
Writing
I write at the intersection of media, technology, and culture — reported features, essays, op-eds, and long-form brand storytelling for publications and companies with something real to say. My work explores how brands build meaning, how media shapes perception, and what it looks like when editorial thinking is applied to the way a brand shows up in the world.
Best for: Brands and editors looking for a strong editorial voice on high-stakes content.
Advisory
I work with creators and early-stage founders as a strategic thought partner on brand positioning, narrative direction, and communications strategy. Advisory is lighter-touch than a full consulting build — the right fit when you need senior editorial judgment at a specific moment without the scope of a full engagement. This is where I bring the same frameworks I use with brands and apply them to the people building them.
Best for: Creators and founders navigating positioning decisions, high-stakes launches, or the earliest stages of building a brand in public.
Speaking, Education & Collaboration
I speak and teach on brand communications infrastructure, editorial strategy, and the operational gap between what brands say they stand for and what actually shows up in the market.
Available for keynotes, panels, workshops, and educational partnerships.
A newsletter for founders, creators, and brand leaders who want to stay ahead of how content, culture, and AI are reshaping influence.
Kind Words for My Work
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"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
