Consultant, Advisor, Writer & Media Builder
I work at the intersection of media, technology, and culture to help brands shape perception, build credibility, and create meaning through brand storytelling, marketing strategy, and systems design.
Brands I’ve Worked For and With
Weekly analysis exploring the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand-building
Hi, I’m Alexa
Since 2017, I've built content engines and editorial strategies for 20+ B2B and B2C companies, sitting at the intersection of how brands think, how stories are told, and how media systems are built and run.
With a background in journalism, marketing, and media, I think like a journalist, trained to find the story, sharpen the angle, and develop a point of view worth publishing. I execute like a marketer, with a clear understanding of how content travels, what moves audiences, and how narrative connects to business outcomes. And I operate like a media brand, building the editorial infrastructure, workflows, and systems that make great content repeatable and scalable.
I work with founders, brand leaders, and executive teams to translate complex ideas into clear, credible, ownable points of view. I've led editorial strategy, developed POV-driven content, launched owned media programs, and shaped the executive voices of people building categories from scratch.
I’m also the founder and editor of Culture Slant, where I explore how media shapes culture and identity, and define and model what editorial leadership looks like in the next era of media.