Build trust and authority without creating more content
I help companies translate complex products, ideas, and positioning into clear narratives, distinctive points of view, and scalable editorial systems that drive authority, trust, and demand.
Brands are no longer defined solely by what they sell, but by how they shape perception, credibility, and meaning in their markets.
The strongest companies don’t just participate in conversations; they lead them. They shape taste, influence how audiences think, and establish authority through clarity, coherence, and point of view.
Standing out doesn’t require more posts or more channels. It requires sharper narratives and an editorial-driven ecosystem that builds trust over time.
I work with founders and brand leaders to bring structure and strategic intent to their storytelling, defining what to say, why it matters, and how every message reinforces positioning, differentiation, and long-term influence.
I help brands think like journalists by identifying the story and sharpening the point of view, execute like marketers by aligning narratives to growth and business outcomes, and operate like a media brand by designing systems that scale clarity and coherence.
Go from creator to publisher
I’ve built communications strategies and content systems for 20+ companies, from early-stage startups to global brands, helping teams increase brand authority, accelerate demand, and turn attention into measurable business outcomes.
3x
Increase in brand awareness and share of voice
Results I’ve produced for clients
$3M+
Pipeline influenced
30%
Increase in organic visibility and discoverability
200%
Growth in executive and founder visibility
10+
Industry media placements and launch coverage secured
185%
Increase in communications output efficiency YoY
Hi, I’m Alexa
I design narrative and editorial systems that shape how companies are understood.
I work at the intersection of content, communications, and brand strategy, helping business and technology brands translate complex products and ideas into clear positioning, distinctive points of view, and scalable content ecosystems.
Since 2017, I’ve led editorial and content strategy for 20+ SaaS and technology brands, partnering with founders and executives to transform fragmented messaging into cohesive narrative ecosystems spanning product storytelling, thought leadership, and market positioning. The result is stronger differentiation, deeper trust, and content that compounds into durable authority and demand.
I’m also the founder and editor of Culture Slant, where I explore how media shapes culture and identity, and how it influences, while modeling what editorial leadership looks like in the next era of media.
What People Are Saying
Kind words for my work
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![Black and white portrait of a middle-aged man with glasses, bald head, wearing a zip-up sweater and collared shirt, with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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![Black and white portrait of a smiling young man with short dark hair, wearing a checkered shirt.]()
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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![A woman with curly dark hair looking upward with a neutral expression, wearing a light-colored top against a gray background.]()
“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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![A woman with short light brown hair, wearing a red top, standing in front of a bookshelf in a library.]()
"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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![Portrait of a man with glasses, wearing a suit jacket and collared shirt, smiling against a blurred green background.]()
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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![A woman with long blonde hair smiling at the camera in an indoor setting with green and blue walls.]()
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
Let’s clarify your positioning, narrative, and communications strategy.
For founders and teams ready to build authority with intention.