Create content-driven brand experiences that position you as a tastemaker and breaks through the noise

work with me
A white sheet of paper with the text 'WHERE VISION MEETS REALITY' in bold black letters on a cluttered table among magazines, newspapers, and a pair of feet in leopard print shoes.
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A woman crossing a wet city street on a rainy day, holding an umbrella, with cars and buildings in the background.
Students working on vintage computers with monitors displaying colorful graphics, one girl smiling at the camera, in a classroom setting from the early 2000s.
A smiling woman with dark hair holding a magazine while standing in front of a newsstand filled with magazines and magazines. The date 05.24.2013 is visible in the bottom right corner.
A young woman wearing a black top and a name tag stands behind a display of colorful earrings at a craft fair. The background features a bulletin board with photos and a brick wall.
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A young girl with long dark hair smiling widely while holding a boxed toy, standing in a room with beige walls, a wooden table, and a black door.
A young woman with glasses and long dark hair, wearing a pink sweater, is sitting at a table reading a newspaper, with more newspapers spread out in front of her.

YOUR TYPE-A CREATIVE BESTIE

Hi, I’m Alexa

As a consultant, I wear many hats:

  • Strategist

  • Visionary

  • Implementor

  • Creative Director

  • Mentor

My favorite? Problem solver.

I love examining businesses' internal workings to help identify the right problem and devise the right solution.

As a self-proclaimed “Type-A” creative, I’m passionate about combining creative vision with strategic thinking and storytelling to create content-driven brand experiences that help brands and founders stand out and become leaders in their industry.

I have 8+ years of experience leading, building, and scaling content programs that help B2B and B2C SaaS startups stand out in competitive markets. I thrive in roles where I can lead strategy and execution, build scalable systems, and collaborate cross-functionally to bring brand stories to life.

  • M.S. Marketing, Brand Communications in the Digital Era

    University of Colorado Denver

    2020

    B.A. Journalism & Media Communication

    Minors: Fashion Merchandising, Business Administraion

    Colorado State University

    2016Description text goes here

  • Freelance Writer @ Sprout Social, Primer.ai, Microsoft, PrimoStats, Shopify, Endava, LuccaZara, The Freelance Creative, Endava

    Fractional Marketing Consultant @ PTO Exchange, Batten

    Social Media Manager @ Cloud Software Group (TIBCO Software)

    Sr. Content Marketing Specialist & Social Media Manager @ Cloud Software Group (TIBCO Software)

    View my past work.

  • AI tools

    B2B & B2C SaaS

    Brand strategy 

    Content strategy 

    Content marketing

    Content design

    Content development 

    Content & media production

    Creative direction & strategy

    Customer marketing & research

    Data analysis

    Demand generation

    GTM strategy

    Market research

    Marketing campaigns

    Messaging & positioning

    Product marketing

    Project management

    Sales enablement

    SEO/AEO/GEO

    Social media marketing 

    Team leadership

    Thought leadership

    Transmedia storytelling

    Writing & editing

Brands I’ve Worked for and With

Logos of various companies including Endava, The Bible Chat, Sprout Social, TIBCO, PTO Exchange, Michelle Rhea Goddard, Primer, Woven, Hummingbird & Holly, Batten, Microsoft, Contently, Shopify, and PrimoStats.

My Manifesto

When you’re excited about what you do, you can see it in your eyes. 

I don’t believe in boring. 

I believe creativity isn’t siloed.

I believe in pushing the boundaries of what’s possible. 

I believe in breaking the status quo.

I believe in being bold and unapologetic.

I believe in risk-taking and experimentation. 

I believe in getting messy and shooting your shot. 

I believe in being curious. 

I believe in making time & space for creativity.

I believe in playing by your own rules.

A woman with dark curly hair, smiling slightly, is illuminated by a projection of white circles on her face and black background. The circles extend onto a black wall behind her.