Create content-driven brand experiences that position you as a tastemaker and breaks through the noise

MEET BRIGHT EYES CREATIVE

work with me
A white sheet of paper with the text 'WHERE VISION MEETS REALITY' in bold black letters on a cluttered table among magazines, newspapers, and a pair of feet in leopard print shoes.
Smiling woman with curly dark hair in a sleeveless burgundy top, blue jeans, leopard print high heels, sitting on a white floor against a plain light-colored background.
A woman crossing a wet city street on a rainy day, holding an umbrella, with cars and buildings in the background.
Students working on vintage computers with monitors displaying colorful graphics, one girl smiling at the camera, in a classroom setting from the early 2000s.
A smiling woman with dark hair holding a magazine while standing in front of a newsstand filled with magazines and magazines. The date 05.24.2013 is visible in the bottom right corner.
A young woman wearing a black top and a name tag stands behind a display of colorful earrings at a craft fair. The background features a bulletin board with photos and a brick wall.
Group of people on stage holding a Greek flag, with some dressed in traditional Greek attire, speaking into microphones, at an event or celebration.
A young girl with long dark hair smiling widely while holding a boxed toy, standing in a room with beige walls, a wooden table, and a black door.
A young woman with glasses and long dark hair, wearing a pink sweater, is sitting at a table reading a newspaper, with more newspapers spread out in front of her.

YOUR TYPE-A CREATIVE BESTIE

Hi, I’m Alexa

As a consultant, I wear many hats:

  • Strategist

  • Visionary

  • Implementor

  • Creative Director

  • Mentor

My favorite? Problem solver.

I love examining businesses' internal workings to help identify the right problem and devise the right solution.

As a self-proclaimed “Type-A” creative, I’m passionate about combining creative vision with strategic thinking and storytelling to create content-driven brand experiences that help brands and founders stand out and become leaders in their industry.

I have 8+ years of experience leading, building, and scaling content programs that help B2B and B2C SaaS startups stand out in competitive markets. I thrive in roles where I can lead strategy and execution, build scalable systems, and collaborate cross-functionally to bring brand stories to life.

  • M.S. Marketing, Brand Communications in the Digital Era

    University of Colorado Denver

    2020

    B.A. Journalism & Media Communication

    Minors: Fashion Merchandising, Business Administraion

    Colorado State University

    2016Description text goes here

  • Freelance Writer @ Sprout Social, Primer.ai, Microsoft, PrimoStats, Shopify, Endava, LuccaZara, The Freelance Creative, Endava

    Fractional Marketing Consultant @ PTO Exchange, Batten

    Social Media Manager @ Cloud Software Group (TIBCO Software)

    Sr. Content Marketing Specialist & Social Media Manager @ Cloud Software Group (TIBCO Software)

    View my past work.

  • AI tools

    B2B & B2C SaaS

    Brand strategy 

    Content strategy 

    Content marketing

    Content design

    Content development 

    Content & media production

    Creative direction & strategy

    Customer marketing & research

    Data analysis

    Demand generation

    GTM strategy

    Market research

    Marketing campaigns

    Messaging & positioning

    Product marketing

    Project management

    Sales enablement

    SEO/AEO/GEO

    Social media marketing 

    Team leadership

    Thought leadership

    Transmedia storytelling

    Writing & editing

Brands I’ve Worked for and With

Primer logo with a dotted circular design and the word 'Primer' in gray text.
Black circular logo with stylized uppercase Z and L overlapping inside the circle.
Microsoft logo with four colored squares and the word 'Microsoft' on a black background.
A stylized line drawing of a bird with a striped body, facing right, with a small eye and a beak, depicted in red on a black background.
Dark blue background with the words 'Mo•night EDITORIAL' in white, stylized typography.
Endava logo featuring the company name with a red abstract symbol to the right.
Bold black text that reads 'BATTEN' on a black background.
Contently logo with the company name in blue text under a stylized eye icon
Google Cloud logo with green and dark green geometric shapes
Green and black Nike shoebox with Nike logo on the side.

Our Manifesto

When you’re excited about what you do, you can see it in your eyes. 

We don’t believe in boring. 

We believe creativity isn’t siloed.

We believe in pushing the boundaries of what’s possible. 

We believe in breaking the status quo.

We believe in being bold and unapologetic.

We believe in risk-taking and experimentation. 

We believe in getting messy and shooting your shot. 

We believe in being curious. 

We believe in making time & space for creativity.

We believe in playing by your own rules.

A woman with dark curly hair, smiling slightly, is illuminated by a projection of white circles on her face and black background. The circles extend onto a black wall behind her.