WORK WITH ME
WORK WITH ME
WHAT I DO
I help companies design the narratives, messaging systems, and editorial infrastructure that shape how they are understood.
My work is grounded in a simple truth: brands are no longer defined solely by what they sell, but by how they shape perception, credibility, and meaning in the markets they serve.
Today’s strongest companies don’t just produce content. They operate like media entities. They shape taste, frame conversations, and influence how their audiences understand themselves, their industries, and the problems they’re trying to solve. Doing this well requires more than volume or visibility. It requires editorial judgment, narrative clarity, and systems designed to compound authority over time.
That’s where I come in.
My approach blends editorial intelligence, media fluency, and digital-first execution. I specialize in the work that sits between strategy and execution, strengthening positioning, deepening trust, and turning expert-led brands into credible, influential voices.
Pricing scales based on company size, stage, and scope.
WHO I SERVE
Startup founders
Small businesses + entrepreneurs
Non-profits
Creators + independent media brands
Communities
Enterprise brands
Media organizations
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Shape how your company is understood.
I help companies define the core narratives that drive perception, differentiation, and strategic clarity in competitive markets.
Brand and product narrative development
Positioning and differentiation strategy
GTM strategy
Messaging frameworks and value propositions
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Turn product evolution into market clarity.
From product launches to strategic announcements, I translate complex capabilities into narratives that resonate with buyers, users, and stakeholders.
Launch narratives and messaging strategy
Product storytelling and business translation
Partnership and announcement communications
Sales-ready messaging frameworks
GTM campaign development
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Build credible, influential executive voices.
I work with founders and leadership teams to develop distinct positioning platforms that strengthen visibility, trust, and category authority.
Executive positioning
Thought leadership strategy and POV development
Narrative development and editorial direction
Visibility and credibility systems (media, PR, etc.)
Founder-led social and media development
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Design systems that compound trust.
Beyond one-off content, I build editorial and communications infrastructures that create narrative coherence and long-term authority.
Editorial strategy and publishing architecture
Content production
Brand storytelling
Owned media and digital channel strategy
Social media strategy
Original research development
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Accelerate research, production, and editorial performance
I leverage AI tools and build workflows to operationalize and scale content production.
Style guide and brand voice development
AI prompt engineering
Template design
Production workflow design
SEO/AEO/GEO optimization
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Ongoing narrative and communications advisory.
For teams that need high-level strategic guidance, clarity, and continuity across launches, campaigns, and market moments.
Fractional editorial and narrative strategy
Messaging and positioning oversight
Launch and campaign counsel
Executive and GTM alignment
SERVICES
I’ve built communications strategies and content systems for 20+ companies, from early-stage startups to global brands, helping teams increase brand authority, accelerate demand, and turn attention into measurable business outcomes.
Results I’ve produced for clients
3x
Increase in brand awareness and share of voice
$3M+
Pipeline influenced
30%
Increase in organic visibility and discoverability
200%
Growth in executive and founder visibility
10+
Industry media placements and launch coverage secured
185%
Increase in communications output efficiency YoY