Create impossible-to-ignore content that positions you as a tastemaker

BLOG INTENSIVE

In 8 weeks, learn how to create more POV-packed blog content in less time so you can show up more consistently, with more authority, and convert more customers — without sacrificing optimization.

Booking Q2: April-June

Investment: $2,800

Content Kickstart

    • Pre-call questionnaire

    • 2 strategy calls 

    • Strategy + quarter content calendar (12 posts)

    • Weekly content reviews

    • Unlimited support and feedback 

CONTENT STRATEGY & PLATFORM AUDIT

Is your content strategy feeling a little flat? Do you hate every idea you come up with? Or feel like you’ve outgrown the strategy you’ve been using for the last two years?

You know how powerful content can be in your business, but you still need to create content for every channel possible, create content for channels you hate being on, and throw spaghetti at the wall to see what’ll stick. 

Let’s fix that. 

In 60 minutes, we’ll map out a content strategy and platform strategy that: 

  • Reflects where your business is now 

  • Aligns with your business goals 

  • Resonates with the right audience on the right channels

  • Makes it easier to create more consistent content 

  • Gets you re-energized to create more content 

  • Gives each channel a clear purpose  

Investment: $697

Media Multiverse Plotting Call

    • In-depth questionnaire

    • 60-minute brainstorming session

    • 5 days of Voxer support as you’re implementing 

    • Recommendations & Media Multiverse Map 

CONTENT STRATEGY & COACHING RETAINER

Embarking on a new content project and looking for some 1:1 support and guidance (and let’s be real, emotional support because putting yourself out there is scary AF) to get it off the ground? 

Let me come in as your content coach, strategist, and therapist for 3 months to help you turn the vision you have for your content into a reality. 

Examples of what we can do together: 

  • Launch a new content channel (strategy, ideas, workflows, etc.)

  • Build out case studies or any other kind of long-form content

  • Optimize content production workflows & systems 

  • Build or refine your content ecosystem & platform strategy 

  • Develop a content strategy & platform strategy for your brand (channels, audience profile, etc.)

Investment: $1,000/mo. for 3 months ($3,000 total)

Idea Incubator

    • 2 monthly strategy calls (6 total)

    • Weekly content review 

    • Unlimited support and feedback via Voxer 

DFY CONTENT RETAINER

Writing isn’t everyone’s cup of tea. Sometimes, you just want to hand it off to a trusted partner who can capture your brand voice, personality, and point of view to create compelling long-form content, including blogs, newsletters, and case studies.

We’ll work with you to create a content strategy and plan that positions you as a leader while providing value to your audience—and then execute it for you.

Note that I only take a handful of DFY projects per quarter, and they are application-only.

Investment: Starting at $1,750/mo. (3 mo. minimum)

Content Catalyst

    • Quarterly or monthly strategy call to plan out your content

    • Custom newsletter, case study, or blog packages with your desired amount of content

    • Supplemental social copy

    • Monthly reporting with analysis and opportunities

    • “Office hours” via Slack

  • "Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”

    Rob Whalen, Co-founder & CEO at PTO Exchange

  • “Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”

    Alex Stroud, former Head of Product @ Batten

  • “It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”

    Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC

  • "Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."

    Amelia Ross, former Director of Content Strategy @ Primer.ai

  • "I have worked with many professionals throughout my career and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in the support of the programs and events we deliver. It would be a pleasure to have her on any team."

    Rebekah Quinn, former Sr. Director of Enterprise Awareness & Attendee Experience @ TIBCO Software

  • "Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."

    Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software

  • "Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."

    Jackie Vendetti, former Content Marketing Manager @ TIBCO Software

  • Alexa was a great resource to help level up our content marketing. She was communicative and resourceful, sometimes having to edit and write without a lot of details to work with but she always came through with a quality end result.

    Bethany Foyt, Sr. Product Marketing Manager @ Microsoft

  • Alexa is a great, creative writer to partner with on tech customer stories! Her solid and deep understanding of technologies like cloud and AI enable her to write compelling copy with an impressive turn-around time. She really understands how to pull out customer value for my clients. Looking forward to partnering with her on the next customer story!

    Lisa Martin, Chief Marketing Consultant @ LuccaZara

  • "We LOVE working with Alexa! She provided us with an effective marketing blueprint with relevant timelines. In our brainstorming sessions she brings new perspectives, backed with marketing expertise to honing in on the goals for our initiatives. With our limited time and resources, Alexa helped us prioritize the best way forward, and provided a thorough execution plan with an onbrand presentation to share with stakeholders and the team. Alexa's help in launching 'Summer of STEAM' camps, has directly contributed to our success and sign ups."

    Zea Smith, Co-founder & Director @ Creator Zone

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