Editorial Content & Media Services for Creators, Founders & Brands
We help founders, creators, and brands turn their point of view into editorial-driven content and media platforms that builds authority, trust, and lasting audience engagement.
Brands We’ve Worked for and With
Ways We Can Work Together
Pricing scales based on company size, stage, and scope.
Editorial Audit
For when something feels off, scattered, or stalled
If you’ve been publishing consistently but aren’t seeing momentum, or you’re unsure what’s worth continuing versus cutting, the audit is the place to start.
This diagnostic is designed to surface strengths, weaknesses, gaps, and opportunities across your existing content and channels so you can gain clarity on what’s working, what’s noise, and what direction to take next.
Includes:
Deep dive review of your current content, messaging, and platforms
POV and positioning assessment
Identification of narrative gaps, redundancies, and missed opportunities
Clear recommendations on what to double down on, refine, or stop
A recorded video walkthrough and a written audit summary, with prioritized next steps
Investment: Starts at $1,500
Strategic Intensive
For when you need clarity fast
A focused session for high-stakes questions, pivots, or moments of uncertainty. It’s designed to unlock clarity quickly without committing to ongoing engagement, providing immediate clarity and a clear path forward.
Includes
90-minute live strategy session
Clear problem framing and sense-making
Real-time direction and decision support
Written recap with recommended next steps
Investment: $1, 250
Editorial Engine Blueprint
For when you need structure before scale
A productized strategy that builds the architecture behind consistent, intentional publishing. This is not a content calendar. It’s a clear, repeatable system that makes publishing sustainable and strategic.
Includes:
Defined editorial POV and positioning
A repeatable publishing system built around 1–2 core formats
Channel and content ecosystem map
Cadence and distribution logic
Operating system, including templates, calendars, AI prompts, and more
Decision filters for what to publish and what to ignore
A complete Editorial Engine Blueprint strategy document
Investment: Starts at $3,500
Editorial Advisory
For when you need a thinking partner, not more execution
A six-month engagement where I act as a narrative partner and senior editorial advisor. This is not coaching or content production. It’s ongoing judgment, POV refinement, and strategic direction as your platform evolves.
Includes:
Editorial POV calibration and refinement over time
1x 60 min. monthly strategy call
2 asynch content & editorial reviews per month
Always-on communication
Investment: Starts at $1,750 per month.
Have something else in mind? Let’s chat.
Hi, I’m Alexa
Since 2017, I’ve led content and brand marketing for 20+ SaaS brands, startups, and creators. I help founders, brand leaders, and creators turn ideas into influence by designing editorial systems that transform fragmented content and complex concepts into clear, strategic storytelling.
My approach blends media fluency, editorial storytelling, and digital-first innovation. I specialize in the work that sits between strategy and execution, designing editorial ecosystems that strengthen positioning, deepen trust, and turn expert-led brands into credible, influential voices across every channel. My goal isn’t just to publish, but rather to shape perception.
What People are Saying
Kind words for our work
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![Black and white portrait of a middle-aged man with glasses, bald, wearing a zip-up sweater and collared shirt, smiling with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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![A smiling young man with short dark hair wearing a plaid shirt]()
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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![A young woman with dark hair looking up and to the side, wearing a light pink top, against a dark background.]()
“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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![A woman with short, light brown hair wearing a red top, smiling, in a library with bookshelves in the background.]()
"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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![A middle-aged man with glasses, smiling, wearing a dark blazer and a light-colored shirt, against a blurred green background.]()
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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![A woman with long blonde hair smiling, wearing a dark blue top, in an indoor setting with blurred background.]()
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
