TIBCO Software
Content Marketing & Social Media
Company Background
TIBCO, a business unit of Cloud Software Group, has helped global enterprises solve their most complex business challenges with mission-critical solutions for over 25 years. Today, the TIBCO® Platform delivers industrial-strength capabilities that meet the highest performance, throughput, reliability, and scalability needs—while offering a wide range of technology and deployment options to deliver real-time data wherever and whenever it’s needed most.
Highlights
Social Media Manager
Spearheaded selection, C-level executive buy-in, and implementation of a new social media publishing, reporting, listening, and employee advocacy tool for 5,000 employees
Established and owned new processes and procedures for social media content submission, benchmarks, campaign development, execution, and tracking
Provided data-driven social media strategy for over 20 programs and groups supporting B2B marketing, sales, and human resources initiatives that aligned with company objectives and key results
Delivered monthly and quarterly performance metrics to over a dozen senior management, C-level executives, and program leads; presented findings at quarterly business reviews to an audience of over 100 internal stakeholders
Developed creative and innovative content based on consumer behavior insights to communicate the brand story, gain brand awareness, and increase brand exposure to over 300,000 followers across 5 platforms, resulting in audience growth of 400% and a reach of 950M
Collaborated across cross-functional internal teams, external partners, and agencies to plan and execute high-exposure marketing and brand programs that contributed to millions of dollars in annual revenue
Sr. Content Marketing Specialist
Created written content for over 20 internal programs and groups; owned content strategy and development for 7 marketing and brand programs, including Mercedes-AMG Petronas F1 partnership
Wrote over 170 blog posts and dozens of other B2B digital marketing and technical content for brand awareness, demand generation campaigns, and sales enablement
Involved in every aspect of the content creation process, from ideation to execution to delivery
Worked with SMEs, creative, web production, social, and other teams to plan, create, post, and promote content
Monitored content success and modified content strategy accordingly
Increased content output by 86% and contributed over $1.5 million in sales opportunities
Designed new processes and procedures for creating and tracking content, in addition to resource documentation
Awarded team "Marketing MVP" award in Q3 2019
Case Studies
Content strategy and deliverable production for TIBCO NOW 2020
In 2020, I coordinated the content strategy and deliverables for the TIBCO NOW 2020 user conference. I:
Collaborated across different marketing teams to coordinate the production of pre-event, real-time, and post-event content.
Wrote and published 12 blogs, including 3 real-time event recaps.
Worked with the events team to execute other content deliverables: social media copy, email nurture streams, and landing page copy to promote the event.
“Alexa is an A-team player. She's a content-generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas for bringing a brand to life, and she will stop at nothing to make her vision a reality. I highly recommend Alexa.”
—Jackie Vendetti, former Content Marketing Manager at TIBCO.
Content strategy for Mercedes-AMG Petronas Motorsport F1 partnership
TIBCO was a partner of the Mercedes-AMG Petronas Motorsport F1 team. I was the lead content strategist on the campaign, where I:
Wrote 3 case studies on how the team used our solution, helping the Voice of the Customer team formulate questions based on sporting trends.
Wrote 12 blogs throughout the season, highlighting the team, partnership, and technology
Collaborated with events and social team to develop creative concepts to engage employees and followers
“I have worked with many professionals throughout my career, and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in supporting the programs and events we deliver. It would be a pleasure to have her on any team.”
—Rebekah Quinn, former Senior Director, Enterprise Awareness & Attendee Experience at TIBCO.
