TIBCO Software
Company Background
TIBCO, a business unit of Cloud Software Group, has helped global enterprises solve their most complex business challenges with mission-critical solutions for over 25 years. Today, the TIBCO® Platform delivers industrial-strength capabilities that meet the highest performance, throughput, reliability, and scalability needs—while offering a wide range of technology and deployment options to deliver real-time data wherever and whenever it’s needed most.
Case Studies
Led the content strategy and cross-functional execution for TIBCO NOW 2020, the company’s global virtual user conference.
Collaborated with marketing, events, and comms teams to develop and publish pre-event, real-time, and post-event content, ensuring unified messaging across all touchpoints.
Authored and published 12 blogs, including 3 real-time recaps, to support engagement and post-event SEO.
Developed marketing deliverables including event promotion emails, nurture stream content, landing page copy, and social media assets to drive registration and retention.
Ensured content strategy aligned with key messaging pillars, executive narratives, and product announcements.
Impact
Helped drive engagement across thousands of registrants through coordinated messaging, multi-channel content, and timely post-event follow-up.
“Alexa is an A-team player. She's a content-generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas for bringing a brand to life, and she will stop at nothing to make her vision a reality. I highly recommend Alexa.”
—Jackie Vendetti, former Content Marketing Manager at TIBCO.
Content strategy for Mercedes-AMG Petronas Motorsport F1 partnership
Served as lead content strategist for the Mercedes-AMG Petronas Motorsport F1 partnership, aligning product storytelling with brand partnership visibility.
Authored 12 blogs throughout the F1 season, highlighting how the racing team leveraged TIBCO’s platform for real-time decision-making and performance.
Wrote 3 product-focused case studies based on direct collaboration with the Voice of the Customer team and SME interviews tied to trending sporting data.
Partnered with the events and social media teams to concept and execute creative engagement campaigns for internal and external audiences.
Impact
Elevated TIBCO’s positioning as an innovative analytics partner through narrative-driven content tied to a world-class sports brand.
“I have worked with many professionals throughout my career, and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in supporting the programs and events we deliver. It would be a pleasure to have her on any team.”
—Rebekah Quinn, former Senior Director, Enterprise Awareness & Attendee Experience at TIBCO.
