Endava
How We Executed This Project
Led the creation of an SEO-optimized glossary (60+ pages) to improve organic visibility, support inbound education, and build topical authority around key product and industry terms.
Supported the brand refresh rollout by creating cross-channel assets, including social content, messaging frameworks, panel discussion outlines, and video storyboard concepts that reflected the evolved brand voice and positioning.
Edited the company’s annual Sustainability Report, aligning narrative tone and content structure with evolving stakeholder expectations and brand values.
Wrote and edited marketing collateral across various integrated campaigns, including blogs, case studies, social content, and email sequences — ensuring message consistency across formats.
Led development of the company’s annual flagship thought leadership asset: a people-focused whitepaper and report built from SME interviews, market research, and customer insight.
Created messaging and content templates used across departments for future product and campaign rollouts.
Outcomes
Drove $3M in pipeline attributed to content created.
Improved organic discoverability by 40% with SEO glossary pages
Increased brand awareness and engagement by 3x
Company Background
By combining world-class engineering, industry expertise and a people-centric mindset, Endava consults and partner with its customers to create technological solutions that drive innovation and transform businesses. From ideation to production, it supports their customers with tailor-made solutions across various industries and all around the world.
Problem
Endava needed content marketing strategy & support across their demand generation, content & sustainability teams to support the development of various content assets.
Solution
We came in as a content and brand marketing consultant to support Endava’s content production effort across a variety of teams.
“Alexa successfully collaborated on a long-term SEO content project, delivering high-quality content across a diverse range of industries – from finance and banking to healthcare, insurance, technology and beyond. She consistently produced well-structured long-form glossary pages, meticulously following detailed specifications for content structure, length, keyword use, internal linking and formatting. Additionally, she crafted meta descriptions aligned with SEO best practices to maximise search visibility. Throughout the project, Alexa demonstrated exceptional attention to detail, met every deadline and upheld a consistently high standard of quality. Her expertise, reliability and ability to adapt across industries made her an invaluable contributor to the project’s success.”