Endava
Content Strategy & SEO Blog Writing
Projects We Executed
SEO glossary of 60+ pages
Brand refresh campaign - social media posts; video storyboards & outline; messaging & positioning; panel outline;
Editing annual Sustainability Report
Miscellaneous marketing collateral - blogs, social media posts, etc.
Writing & editing customer case studies
Company Background
By combining world-class engineering, industry expertise and a people-centric mindset, Endava consults and partner with its customers to create technological solutions that drive innovation and transform businesses. From ideation to production, it supports their customers with tailor-made solutions across various industries and all around the world.
Problem
Endava needed content marketing strategy & support across their demand generation, content & sustainability teams to support the development of various content assets.
Solution
We came in as a contractor to help support Endava’s content production effort across a variety of teams.
“Alexa successfully collaborated on a long-term SEO content project, delivering high-quality content across a diverse range of industries – from finance and banking to healthcare, insurance, technology and beyond. She consistently produced well-structured long-form glossary pages, meticulously following detailed specifications for content structure, length, keyword use, internal linking and formatting. Additionally, she crafted meta descriptions aligned with SEO best practices to maximise search visibility. Throughout the project, Alexa demonstrated exceptional attention to detail, met every deadline and upheld a consistently high standard of quality. Her expertise, reliability and ability to adapt across industries made her an invaluable contributor to the project’s success.”