Bright Eyes Zine
Tips for brand marketing, content strategy, media production, and creating impossible-to-ignore content.
5 Media Trends for 2026
Brands and creators are innovating with a wide range of content formats. We've also started to see massive shakeups in the media world that will have long-lasting impacts on the industry and consumer behavior. Here are some trends that I’m seeing emerge for 2026.
Why Content Marketing Alone Won’t Build Authority (And How to Fix It)
Content marketing alone won’t build your authority. Learn how to turn your content into a trusted media platform that grows influence, credibility, and thought leadership.
How to Conduct Research and Find Credible Sources Like a Pro
If you want to start creating knowledge-driven content, then you need to learn how to conduct research and find credible source. Here are some best practices, places to find information, and tips to stay organized.
Substack is the Worst Platform for Creators
Substack is content’s “it girl” platform, but underneath the surface, predatory tactics give users less control over their audience, make them dependent on the platform, and prohibit true monetization.
5 Trends Shaping the Future of Content Marketing
Content marketing is changing. The old playbook has been thrown out the window, giving brands new opportunities to reshape the medium.
Document > Create
Instead of approaching content with the mentality of creating something new, consider what in your business you can document instead. It’s a much smaller lift but makes a much greater impact.
How to Create a Content Ecosystem That Turns Followers Into Customers
A content ecosystem is the key to turning followers into customers. Learn how to build an interconnected content strategy that boosts visibility, nurtures relationships, and drives conversions—beyond just social media.
It’s Giving Avant Grunge: The Story Behind My Rebrand
Read the story behind my business rebrand and what the next era of my business is going to look like.
We’re All Content Creators Whether We Like It or Not
As creative service providers, we’re also content creators whether we like it or not. But, the motivation for us to create content for our business isn’t just just to make sales, but rather to give ourselves a voice.
How to Build a Media-First Brand
With content playing a bigger role in branding and marketing efforts, here’s how to build a media-first brand to connect with your audience and lead conversations.
7 Elements of Impossible-to-Ignore Content
Incorporate these seven elements in your content to create more meaningful and memorable content.
The Future of Content is Less “How To” and More “How You”
“How to” content has lost its luster and credibility with the rise of AI and oversaturation of SEO. Instead, “how you” content positions creative service providers as trusted sources and experts.
Why You Need Guiding Principles for Your Content Strategy
Guiding principles act as the “North Star” for your content strategy. Here’s how to find yours.
5 Content Predictions for 2025
Read my 5 content predictions for 2025 and how they will impact creative service providers.