Close the trust gap between you and your audience
We help founders, brands, and creators turn their expertise into influence through editorial-driven content and media platforms, so they’re not just authorities but tastemakers
Brands aren’t just selling what they do anymore — they’re selling who they are.
They’re shaping taste, sparking conversation, and influencing how their audiences see themselves. They’re no longer participating in conversations—they’re starting them.
To stand out, you don’t need louder marketing. You need sharper stories, stronger taste, and an editorial-driven content ecosystem built to deepen connection and position you as a credible voice in your industry.
Combining media fluency, editorial storytelling, and digital-first innovation, we help you turn your ideas into influence by:
Finding and shaping brand narratives that reflect your future, not your past
Turning your expertise into differentiated thought leadership that shapes trends and conversations
Building owned content and media channels to cut through the noise
Working broadly and deeply across all aspects of content and storytelling, being able to tell and distribute stories across short- and long-form channels
Brands are no longer just businesses. They’re cultural engines.
We help founders, brands, and creators build authority and credibility with content that earns trust, fosters community, and defines culture.
Through our signature editorial framework, we transform your expertise into cohesive, credibility-building media presence.
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Define your beat, perspective, and editorial voice.
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Develop your audience persona, content goals, and channel strategy.
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Create editorial-driven content that reflect your expertise and resonates with your audience
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Reach the right people on the right platforms.
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Evolve your media presence into an authority engine.
Own your voice.
Build a platform.
Grow your influence.
Own your voice. Build a platform. Grow your influence.
I’m Alexa, Founder of Bright Eyes Creative
Since 2017, I’ve worked with 20+ enterprises, startups, and entrepreneurs to grow through content marketing and brand media.
With my background in journalism, marketing, and the creator economy, I’m here to help you close the gap between expertise and visibility by owning your voice and building a platform.
My specialty is combining creative vision, strategic thinking, and storytelling to create memorable narratives and content-driven brand experiences that deliver value, connect with your brand's world, and guide your audience from follower to lifelong customer.
I’m on a mission to inspire, educate, and empower founders & brands to break free from the status quo, defy the algorithm, and create businesses that leave behind an impact and legacy.
What People Are Saying
Kind words for our work
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![Black and white portrait of a middle-aged man with glasses, bald head, wearing a zip-up sweater and collared shirt, with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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![Black and white portrait of a smiling young man with short dark hair, wearing a checkered shirt.]()
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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![Portrait of a man with glasses, wearing a suit jacket and collared shirt, smiling against a blurred green background.]()
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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![A woman with long blonde hair smiling at the camera in an indoor setting with green and blue walls.]()
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
Latest posts from the Bright Eyes Zine
Read the latest about content marketing trends, media strategy, platforms, and more.
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Don’t just be an authority. Be a tastemaker.
It’s time to stop blending in and start shaping the conversation.
Let’s build media that turns your expertise into influence — and your brand into a cultural force.