Brand Marketing & Content Strategy for Founder-led Consumer Brands and Creatives

Fractional consulting, project-based work & advising

What We Can Help With

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CONTENT & EDITORIAL STRATEGY

Ensure that your content is a strategic addition, not a distraction.

BRAND STRATEGY & EXPERIENCE

Create a holistic brand world around your products and services that attracts your ideal audience and keeps them there.

BRAND COMMUNITY

Build a community that turns your followers into fans and lifelong customers.

CREATIVE STRATEGY

Break the status quo with an innovative, creative strategy to create a brand worth remembering.

FOUNDER-LED MARKETING

Put your story front and center to create a personal brand alongside your company’s.

LONG-FORM BRANDED CONTENT DEVELOPMENT & PRODUCTION

Harness your ideas, perspectives, and voice to develop and produce branded content unique to you and your brand.

Inquire

Brands We’ve Worked for and With

What People are Saying

Kind words for our work

"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”

Rob Whalen, Co-founder & CEO at PTO Exchange
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”

Alex Stroud, former Head of Product @ Batten
“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”

Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."

Amelia Ross, former Director of Content Strategy @ Primer.ai
"I have worked with many professionals throughout my career and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in the support of the programs and events we deliver. It would be a pleasure to have her on any team."

Rebekah Quinn, former Sr. Director of Enterprise Awareness & Attendee Experience @ TIBCO Software
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."

Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."

Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
Alexa was a great resource to help level up our content marketing. She was communicative and resourceful, sometimes having to edit and write without a lot of details to work with but she always came through with a quality end result.

Bethany Foyt, Sr. Product Marketing Manager @ Microsoft
Alexa is a great, creative writer to partner with on tech customer stories! Her solid and deep understanding of technologies like cloud and AI enable her to write compelling copy with an impressive turn-around time. She really understands how to pull out customer value for my clients. Looking forward to partnering with her on the next customer story!

Lisa Martin, Chief Marketing Consultant @ LuccaZara
"We LOVE working with Alexa! She provided us with an effective marketing blueprint with relevant timelines. In our brainstorming sessions she brings new perspectives, backed with marketing expertise to honing in on the goals for our initiatives. With our limited time and resources, Alexa helped us prioritize the best way forward, and provided a thorough execution plan with an onbrand presentation to share with stakeholders and the team. Alexa's help in launching 'Summer of STEAM' camps, has directly contributed to our success and sign ups."

Zea Smith, Co-founder & Director @ Creator Zone
“Alexa successfully collaborated on a long-term SEO content project, delivering high-quality content across a diverse range of industries – from finance and banking to healthcare, insurance, technology and beyond. She consistently produced well-structured long-form glossary pages, meticulously following detailed specifications for content structure, length, keyword use, internal linking and formatting. Additionally, she crafted meta descriptions aligned with SEO best practices to maximise search visibility. Throughout the project, Alexa demonstrated exceptional attention to detail, met every deadline and upheld a consistently high standard of quality. Her expertise, reliability and ability to adapt across industries made her an invaluable contributor to the project’s success.”

Anna Fruzsina Sudi, Head of Brand and Content Marketing at Endava

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How We Work

Ongoing Fractional Retainer

Ideal for early-stage startups or small businesses who are just starting to invest in marketing. We provide ongoing fractional help for brands looking to build their marketing program from the ground up and maintain it until they’re ready to make a full-time hire.

6 mo. minimum commitment

Starts at $3,500/mo. depending on scope

Project-based Consulting

Ideal for founders and creatives looking for assistance on a one-time project or initiative. We work with you to strategize and conceptualize your vision and bring it to life.

Project times vary from 6 week sprints to 3 months.

Starts at $1,975 depending on scope

Hourly Advising

We act as a sounding board, helping you brainstorm and provide a recommended course of action. Areas of expertise include: brand strategy, social media, content strategy, and long-form brand media.

Starts at $375 depending on scope

Book a project

Our Signature Offers

Brand Experience & Content Strategy

In 8 weeks, we’ll audit your current brand experience and develop a custom content-driven brand experience strategy to address the gaps.

We help you:

Develop a content strategy that aligns with your business goals and ICP
Review and tweak your brand messaging and positioning
Map your content strategy across your brand touchpoints: anchor, distribution, owned, amplification, and conversion
Co-create and implement your content

Ideal for:

Entrepreneurs who want to resonate with the right audiences on the right channels
Creatives who want a system that makes it easier for them to create more content
Brand leaders who want to get re-energized to create a brand experience with a content strategy that reflects where their business is now and their current business goals

What’s included:

Brand experience and content ecosystem gap analysis
Custom content-driven brand experience strategy
Content plan across your brand touchpoints
2x 60-minute brainstorming & strategy sessions
Unlimited support as you’re implementing

Investment: $2,800

Develop YOUR STRATEGY

Branded Content Development

Build, launch, and grow your next piece of long-form owned brand media (newsletter, YouTube channel, podcast, magazine, report etc.).

We help you:

Develop the strategy & premise for your content channel
Identify topics
Map your content ecosystem, including the content customer journey and distribution
Develop a storytelling structure and frameworks
Co-create your content, providing feedback
Develop workflows, SOPs and templates
Create a launch plan/marketing campaign
Look at different growth strategies

Ideal for:

Creators looking to diversify their content efforts and expand their content ecosystem off social media
Entrepreneurs & founders who want to be a greater voice and authority in their industry
Brands who want to broaden their reach, reach new audiences, and secure thought leadership opportunities (media hits, podcast interviews, etc.)

What’s included:

Bi-weekly strategy calls
Channel strategy and quarterly content plan (12 posts)
Content ecosystem map
Workflow and production development
Launch & growth strategy
Co-creation & weekly content reviews
Unlimited support and feedback

Investment: Starts at $3,000

Available as a 6-week sprint (launch only) or 3-month retainer (launch + grow).

Build your content

Fractional Marketing Retainer

We serve as your fractional marketing manager, helping you establish or refine your brand and content strategy.

We help you:

Create brand voice & messaging guidelines
Develop content strategy
Build content-driven brand campaigns
Develop brand media such as newsletters, podcasts, YouTube channels, etc.
Write content for blogs, ebooks, web pages, social, emails, etc.
Email marketing & CRM management
Draft talking points to pitch for media and other thought leadership opportunities
Manage your editorial and social calendar
Run employee trainings on topics like social selling, employee advocacy, and more
Compile and report KPIs to external stakeholders
Develop workflows, SOPs, and processes
Manage your CMS
Develop & hone in on your founder brand story
Oversee brand marketing initiatives, such as events, collaborations, and partnerships

Ideal for:

Early-stage startups who are just starting to invest in marketing and going beyond just having a blog
Brands who need help building and maintaining their marketing
Brands that are looking to build a well-rounded content program from the ground up

What’s included:

Messaging audit & review
Monthly strategy & review call
Customized implementation package based on marketing needs
Customized marketing strategy
Unlimited support and feedback
Reporting & KPIs

Investment: Starts at $4,500/mo., minimum 6 months engagement

create your content program

Have something else in mind? Let’s chat.

Reach out and let’s chat about your project, your goals, and I can help you determine the best way forward.

Brand Marketing & Content Strategy for Founder-led Consumer Brands and Creatives

What We Can Help With

Brands We’ve Worked for and With

What People are Saying

“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”

How We Work

Our Signature Offers

Brand Experience & Content Strategy

Branded Content Development

Fractional Marketing Retainer

Have something else in mind? Let’s chat.