Build Branded Content That Amplifies Your Authority & Grows Your Audience

BRAND MEDIA STRATEGY, COACHING, CONSULTING AND PRODUCTION SERVICES FOR FOUNDER-LED BRANDS AND CREATIVES WHO WANT TO BREAK THROUGH THE CONTENT NOISE

Let’s help you make your mark

We help you develop a clear point of view that drives your content strategy, workflows and processes that make it easier to create content, and a launch and growth plan so your content strategically works for you.

CONTENT STRATEGY & PLATFORM AUDIT

Is your content strategy feeling a little flat? Or maybe you feel like you’ve outgrown the strategy you’ve been using for the last two years?

Let’s fix that. 

In 75 minutes, we’ll audit your current content ecosystem and develop a strategy for addressing the gaps.

Ideal for:

  • Entrepreneurs who want to resonate with the right audiences on the right channels 

  • Creatives who want a system that makes it easier for them to create more content 

  • Brand leaders who want to get re-energized to create content with a strategy that reflects where their business is now and their current business goals  

Investment: $697

Media Multiverse Plotting Call

    • In-depth questionnaire

    • Content ecosystem gap analysis & recommendations

    • 75-minute brainstorming session

    • 5 days of support as you’re implementing 

    • Media Multiverse Map 

3-MONTH INTENSIVE

Content Kickstart

Build, launch, and grow your next piece of long-form brand media (newsletter, YouTube channel, podcast, magazine, etc.).

Ideal for:

  • Creators looking to diversify their content efforts and expand their content ecosystem off social media

  • Entrepreneurs & founders who want to be a greater voice and authority in their industry

  • Brands who want to broaden their reach and secure thought leadership opportunities (media hits, podcast interviews, etc.)

Process:

Week 1-3: Kickoff & strategy development

Week 3-8: Co-creation & implementation

Week 9-10: Optimization

Week 11-12: Wrap up & offboarding

Investment: Starts at $3,000

    • Bi-weekly strategy calls (6 total)

    • Channel strategy and quarterly content plan (12 posts)

    • Content ecosystem map

    • Workflow and production development

    • Launch & growth strategy

    • Co-creation & weekly content reviews

    • Unlimited support and feedback

6 MONTH FRACTIONAL RETAINER

We come in as your fractional content marketing manager, helping you set up or refine your content ecosystem.

Together, we develop a strategy covering five different dimensions of your content program: Long-form Anchor content (blog, podcast, YouTube), Distribution (social media, email marketing), Owned (newsletter, community, etc.), Amplify (interviews, guesting), and Conversion (lead magnets, sales pages, etc.). 

Ideal for: 

  • Early-stage startups who are just starting to invest in marketing and going beyond just having a blog

  • Brands who need fractional help until they make a full-time content hire 

  • Brands who are looking to build a well-rounded content program from the ground up

Timeline:

Month 1: Audit & Strategy

Months 2-5: Implementation

Month 6: Training, handoff & optimization

Month 7+: Optional ongoing support

Investment: $6,000/mo. for 6 months.

Content Catalyst

    • Messaging audit & review

    • Bi-monthly strategy calls (12 total)

    • Customized content & promotion strategy for each content domain with a roadmap for growth

    • SOP & workflow development 

    • Ecosystem implementation

    • Content co-creation & weekly reviews

    • Unlimited support and feedback

AD-HOC SUPPORT

We offer small, one-time projects such as:

  • Long-form freelance writing

  • Content & messaging strategy

Investment: Starts at $2,000 depending on deliverables

Content Tune Up

    • 60 minute strategy call

    • 2-3 week delivery

  • "Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”

    Rob Whalen, Co-founder & CEO at PTO Exchange

  • “Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”

    Alex Stroud, former Head of Product @ Batten

  • “It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”

    Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC

  • "Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."

    Amelia Ross, former Director of Content Strategy @ Primer.ai

  • "I have worked with many professionals throughout my career and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in the support of the programs and events we deliver. It would be a pleasure to have her on any team."

    Rebekah Quinn, former Sr. Director of Enterprise Awareness & Attendee Experience @ TIBCO Software

  • "Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."

    Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software

  • "Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."

    Jackie Vendetti, former Content Marketing Manager @ TIBCO Software

  • Alexa was a great resource to help level up our content marketing. She was communicative and resourceful, sometimes having to edit and write without a lot of details to work with but she always came through with a quality end result.

    Bethany Foyt, Sr. Product Marketing Manager @ Microsoft

  • Alexa is a great, creative writer to partner with on tech customer stories! Her solid and deep understanding of technologies like cloud and AI enable her to write compelling copy with an impressive turn-around time. She really understands how to pull out customer value for my clients. Looking forward to partnering with her on the next customer story!

    Lisa Martin, Chief Marketing Consultant @ LuccaZara

  • "We LOVE working with Alexa! She provided us with an effective marketing blueprint with relevant timelines. In our brainstorming sessions she brings new perspectives, backed with marketing expertise to honing in on the goals for our initiatives. With our limited time and resources, Alexa helped us prioritize the best way forward, and provided a thorough execution plan with an onbrand presentation to share with stakeholders and the team. Alexa's help in launching 'Summer of STEAM' camps, has directly contributed to our success and sign ups."

    Zea Smith, Co-founder & Director @ Creator Zone

See more happy customers

Have something else in mind? Let’s chat.

Reach out and let’s chat about your project, your goals, and I can help you determine the best way forward.