I build the content and communications infrastructure that makes experts and brands visible, consistent, and ready to grow.
The S3 Framework
Every engagement I run is built on the S3 Framework: a three-layer methodology that moves from the foundation of what a brand stands for to the operations that keep it showing up consistently.
Most brand and content work treats these as separate problems. S3 treats them as a single causal chain. You don't get a coherent strategy without a clear story. You don't get consistent execution without a system built to support it.
-
Story is the foundation. Before anything else, we establish what your brand actually stands for and why it matters to the people you're trying to reach. That means getting your Product Story, Founder Story, and Vision Story working together as a unified narrative — not three separate documents that live in different folders and never talk to each other.
Story governs everything downstream. If it's weak, fragmented, or unresolved, nothing built on top of it holds.
-
Strategy is how that story reaches the right audiences across the right channels. The S3 Framework maps strategy across five audience families — Content, Comms, Creator, Audience, and Revenue — so every channel, format, and campaign traces back to a clear audience intent and a defined business outcome.
This is where most brands break down. They produce content for the channel, not the audience. They run campaigns that don't connect to each other. They brief agencies without a strategic foundation to brief against. Strategy fixes that by giving every piece of content a place in a larger, connected ecosystem.
-
System is what makes the strategy run without you rebuilding it every month. The operations layer covers the workflows, briefs, templates, publishing cadence, quality standards, tone and voice documentation, and asset management that keep output high and standards consistent. The contributor ecosystem defines who produces what and how they plug into the machine.
Without a system, even the best strategy degrades. System is what turns a content program into a compounding asset.Item description
How to Work With Me
For Brands
For teams and organizations building content that needs to hold together at scale.
Your team is producing content across a dozen touchpoints with no throughline connecting what marketing makes, what your executives say, and what your customers experience. We build the story, the strategy, and the operating system that holds it all under one coherent voice.
For Creators
For the knowledge-driven creator building their own media presence.
You have the expertise. What's missing is the editorial infrastructure that turns it into something that compounds instead of evaporates into another post. We build your point of view, the channel it lives on, and the system that runs it without asking for twenty hours a week you don't have.
Results I’ve Produced for Clients
3x
Increase in brand awareness and share of voice
$3M+
Pipeline influenced
30%
Increase in organic visibility and discoverability
200%
Growth in executive and founder visibility
10+
Industry media placements and launch coverage secured
185%
Increase in communications output efficiency YoY
Brands I’ve Worked For and With
Kind Words for My Work
-
![Black and white portrait of a middle-aged man with glasses, bald head, wearing a zip-up sweater and collared shirt, with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
-
![Black and white portrait of a smiling young man with short dark hair, wearing a checkered shirt.]()
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
-
![A woman with curly dark hair looking upward with a neutral expression, wearing a light-colored top against a gray background.]()
“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
-
![A woman with short light brown hair, wearing a red top, standing in front of a bookshelf in a library.]()
"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
-
![Portrait of a man with glasses, wearing a suit jacket and collared shirt, smiling against a blurred green background.]()
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
-
![A woman with long blonde hair smiling at the camera in an indoor setting with green and blue walls.]()
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
If you're ready to build the brand communications infrastructure that makes your story hold, let's figure out what that looks like for you.
FAQs
-
My consulting practice is built for growth-stage B2B companies — typically Series A to B — that are producing content but not seeing it compound into authority or pipeline. The clearest signal that we're a fit: you're working with an agency and getting subpar results because there's no strategic foundation to brief against. I also take on advisory work with self-funded founders navigating positioning decisions before they're ready for a full build.
-
The Operating Audit is a fixed-scope project. The Content OS Sprint is scoped based on the specific modules we build together. The Operating Standard is a retainer engagement. Advisory is custom based on scope. Reach out and we'll figure out what makes sense for your stage and goals.
-
The Audit runs three to four weeks. The Build runs four to eight weeks, depending on scope. A fractional engagement requires a minimum of 6 months. Advisory is flexible by design.
-
Yes, I offer one-time strategy sessions and “office hours”, hourly consulting sessions.
Strategy sessions are one-time 1:1 strategy sessions geared toward small businesses, creators, and freelance creatives to help with content strategy, marketing, or development.
Office Hours are 60-minute consulting calls that offer broad strategic advice for your media business or content program.
-
We'll have 60-minute weekly calls to align on priorities, review work, and run working sessions. Between calls we operate async over email, Slack, and Loom. Progress is tracked in a shared project management tool and everything we build is integrated with your existing marketing and sales infrastructure.
-
A fully installed content and communications infrastructure. That means a clear narrative foundation, a strategy mapped to your audiences and channels, a documented operating model your team can run, and a roadmap for what comes next.
-
Three to five hours per week for working sessions and alignment. The biggest lift is in the early phases when we're diagnosing and defining. After that the process stabilizes and the time commitment drops.
-
Month one: narrative clarity and strategic direction. Month two: the system is installed and running. Month three: content is activated and early momentum is visible. Full compounding results take six to twelve months from system installation, assuming consistent execution.
-
I support initial content activation as part of the project. High-volume ongoing production is not part of the core build. I'm the brain, not the hands — the engagement is designed to build the infrastructure that makes the hands more effective, whether that's your internal team, an agency, or a mix of both.
Looking for Something Else?
Not seeing what you’re looking for? Book a call and we can chat about your needs, goals, and how I can help.
