Build Your Brand as a Trusted Voice
THE EDITORIAL ENGINE BLUEPRINT
In 90 days, we help scaling and established brands turn their expertise into credibility by creating an editorial content engine.
Scaling and established brands often hit the same roadblocks when it comes to content:
Content is reactive, scattered, and inconsistent.
Thought leadership feels generic or “safe.”
Internal teams struggle to turn expertise into stories.
Paid social is saturated, PR is shrinking, and competitors dominate the conversation.
Their brand voice and authority aren’t fully translating into influence or trust.
Without a structured, high-quality content system, your brand stays invisible—even when you have the insights, data, and stories that could make you a category leader.
Your brand has stories to tell—but no one’s hearing them.
The Editorial Engine Blueprint
90-DAY CONTENT ACCELERATOR
Transform your knowledge, customer stories, and product expertise into consistent, high-impact editorial content.
In crowded markets, brand authority is a differentiator. Editorial-driven content is the fastest path to earned trust and credibility.
When you leverage editorial content through owned channels, you start the conversations instead of participating in them. You become the trusted authority in your space and top of mind for your audience.
We’ll help you develop a high-velocity editorial engine that delivers thought leadership, credibility, and influence across every channel.
Starts at $3,000 (cost depends on team and company size)
What’s Included
A compelling narrative that brings together your product messaging and brand story, highlighting your differentiator, POV, and edge only you can bring.
A custom editorial content strategy and channel distribution ecosystem that reaches your audience across all your brand touchpoints, marketing funnel, and customer journey.
An editorial operating system with templates, frameworks, processes, and workflows to streamline and scale content production, whether in-house or with external teams.
Training and coaching on interviewing, managing contributors, and more so your brand can think and write like a newsroom.
How It Works
Phase 1: Narrative Development
We uncover the stories only your brand can tell. From research-driven insights to competitive analysis, we develop a clear editorial roadmap that positions your brand as a thought leader and keeps your content fresh, relevant, and audience-focused.
Phase 2: Content Production
Your ideas become publication-quality content. We help you draft, edit, and optimize blogs, newsletters, videos, or podcasts, ensuring each piece engages your audience, reinforces your authority, and performs across every channel.
Phase 3: Editorial Leadership & Standards
We build the rules and workflows that make your content consistently excellent. From voice and style guides to quality checks and approval systems, your brand speaks with clarity, authority, and consistency.
Phase 4: Team Enablement & Coaching
We empower your team to think and write like a newsroom. Through coaching, templates, workshops, and interview systems, internal experts and contributors learn to produce high-impact content efficiently, scaling your editorial engine without adding headcount.
Who The Editorial Engine Blueprint is For
Scaling Brands Ready to Lead
You’ve built momentum—now it’s time to own your category. You have a clear POV and are already publishing consistently, now you want authoritative content that positions your brand as the voice everyone listens to. You’re forward thinking and want to start creating story-driven content before your competitors do.
Established Companies Looking to Maintain Authority
You have some domain authority in the marketplace, but you don’t want to lose it to emerging competitors. You’ve done some thought leadership, but it’s been an afterthought. You not only want to get to the top, but want to stay there with stories insights, and product narratives that strengthen your authority and keeps you top-of-mind.
YOUR CONTENT ADVISOR
Hi, I’m Alexa
Since 2017, I’ve worked with 20+ enterprises, startups, and entrepreneurs to grow through content marketing.
As a journalist and content marketer, I work at the intersection of editorial storytelling, media fluency, and digital-first innovation to advise teams to create content that’s a business asset, not a hassle.
What I’m best at? Turning your vision into reality and building something from the ground up, so it’s done the right way.
I help founders and brands turn their expertise into influence through editorial-driven content and media platforms, so they’re not just authorities but tastemakers.
Build a Newsroom Inside Your Brand
Produce authoritative content that positions you as a category leader without hiring an editorial team.