BRAND NARRATIVE & SOCIAL MEDIA STRATEGY

Hummingbird & Holly

Hummingbird & Holly is a boutique custom gifting company based in Redmond, WA. They commissioned me to create a social media strategy to grow their account and drive more pipeline.

Through an initial audit of the account, I found a major disconnect in how the brand communicated its story. So, before even starting the social media strategy, I worked with the team to create an overall brand story that served as the foundation for their social strategy.

To do this, I conducted a brand interview with the founders to extract their brand story and compiled a cohesive narrative. From there, I created an Instagram-first social media strategy.