OFFER DEVELOPMENT INTENSIVE
Take your brand off your list of “someday” projects
In 4 weeks, turn your signature 1:1 service into a done-for-you offer so that you spend more time working on your business instead of in it.
Everyone else’s business takes priority over yours these days…
There’s always an endless list of client to-dos before you can even touch your own.
(How is it already 3 pm?!)
A lot needs to happen to keep your business running, day in and day out—marketing, content creation, admin. And we can’t forget the “for funsies” projects.
But there’s no way you can run a sustainable business if you spend all your time on client work.
And you definitely can’t GROW that…
As you feel the burnout creeping in and the urge to grab the matches and burn your business to the ground… there’s a better way.
And it starts with your offer model.
4-WEEK OFFER DEVELOPMENT INTENSIVE
Musing to Monetized
Transition your offer model from done for you to done with you
An offer development intensive for creative entrepreneurs who want more time to work on their business
You got where you are with a business built around your skills. But where you want to be requires you to become your own best client.
Transitioning your 1:1 signature service to a done-with-you (DWY) offer is how you’ll open up capacity in your business, gain more control over your client projects, and finally start executing your big brand ideas.
We’ll nail your unique zone of genius, design, build, and implement a DWY offer ready for you to launch, and make the transition from a DFY to DWY service provider.
OUR NEXT 4 WEEKS TOGETHER…
Offer Development Blueprint
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Outline your goals, assess your current offer landscape, and reacquaint yourself with your big brand vision.
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Nail your zone of genius, develop your audience persona, and get clear on your offer transformation.
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Build the blueprint for your offer, including developing the curriculum, resources, pricing, and more.
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Create your plan for customer experience, tech stack, customer journey, and more.
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Finalize your offer materials, map your KPIs, learn how to validate your offer, and create a launch plan for promotion.
VISION 🤝 REALITY
These creatives suddenly have more capacity to be… creative!
“It’s been a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
“We LOVE working with Alexa! She provided us with an effective marketing blueprint with relevant timelines. In our brainstorming sessions, she brings new perspectives, backed by marketing expertise, to hone in on the goals for our initiatives. With our limited time and resources, Alexa helped us prioritize the best way forward. She provided a thorough execution plan with an on brand presentation to share with stakeholders and the team. Alexa’s help in launching ‘Summer of STEAM’ camps has directly contributed to our success and sign-ups.”
It’s your brand’s time to shine
4 weekly live trainings
2 co-working sessions
Weekly submissions, feedback & reviews
Always-on community support via Slack
Notion workbook
2 weeks of follow-up support
$1,597 pay-in-full (special introductory price!)
$400/mo. for 4 months
Hi! I’m Alexa!
I’m my own best client.
But it wasn’t always that way. I’m a recovering, burnt-out service provider who struggled to make time for my own business after constantly prioritizing my clients’ businesses.
After tapping into my life motto, “smarter not harder,” I restructured my business model to bring MY brand to the top of my client list.
Now, I help other creative service providers find better ways to optimize their work so they can do the same.
I helped them realize that they could change the status quo in their businesses and guided them through that change, from developing the vision to the action steps to implement it.
If you need more capacity in your business to build something well-rounded and long-lasting, you have to transition from DFY to DWY.
In Musing to Monetized, you’ll create a whole new business model that gives you more time to work on your business instead of in it.
What Makes Musing to Monetized Different
This isn’t your typical brand strategy or business development offer—it’s a bit of both!
We capitalize on what makes you great. You don’t need to add more skills to your plate—you already have the magic inside you. We look beyond your skillset to find your true zone of genius and capitalize on that to provide value to your audience.
We’re in the weeds with you. This isn’t an offer where we give you the frameworks and expect you to do the rest. We roll up our sleeves and get our hands dirty with you. We’re here to help you through unlimited feedback and support while working together.
We take the time to get to know you. We want to build a relationship with you and learn about who you serve and why you got into business in the first place. We’re on this journey with you.
We want to do more than help you make money. Moving to scalable offers involves a mindset shift, so we want to give you a different way to think about running your business so you can start seeing the success you’ve dreamed of.
We consider both strategy and execution. Some entrepreneurs are dreamers and struggle with the details, while others are the other way around. We can help you see a different perspective no matter how you work.
Who is Musing to Monetized For?
BURNED OUT BETTY
You’re a burned-out consultant or coach who’s built your business with 1:1 services. Burned Out Bettys constantly find themselves over capacity with client work, leaving them with no time to build their brand or pursue other buiness projects. They’re frustrated and looking for a better way to build a self-sustaining business on their terms.
PIVOTING PATTY
You’re a service provider looking to switch your niche or pivot your brand. You want to do things differently this time, including the types of services you offer. You’re using this as an opportunity to build a new type of business from the get-go that aligns with your vision for yourself and your brand.
SCALING SALLY
You want to scale your business and offer more value to your audience. You’re looking to expand your brand footprint, create passive income, and put your business on autopilot. You’re looking for a solution that will free up your creative capacity so you can spend more time creating content, landing brand opportunities, or removing yourself from day-to-day brand operations.
Questions You Might Be Musing Over…
How can I turn my 1:1 service into a DWY offer?
After going through Musing to Monetized, you’ll have developed a repeatable framework and access resources for DWY that can be applied to your existing offers.
Can I join if I don't have a specific idea yet for a DWY offer?
Absolutely! Musing to Monetized is designed to help you clarify and refine your ideas. We'll work together to identify the most viable and impactful offer that aligns with your strengths and audience needs.
How do I know if Musing to Monetized is right for my stage of business?
Musing to Monetized is best for those with a few years of 1:1 DFY experience and looking to expand their offer ecosystem.
How personalized is the support and guidance I'll receive?
Very! We purposely keep the group small (10 or less) so we can give everyone individualized attention. You’ll also receive feedback on all your submissions and access to Slack to answer questions.
How much time commitment is required each week?
Participants typically dedicate 3-5 hours per week to Musing to Monetized, including live sessions, individual work on assignments, and implementation of strategies discussed.