Hi, I’m Alexa

I’m an editorial strategist, brand communications consultant, and writer who explores the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand-building.

With a decade of experience spanning journalism, marketing, and media, I’ve built editorial infrastructure for brands, founders, and organizations—from Microsoft and Shopify to emerging founder-led businesses—helping them shape perception, build credibility, and create meaning with their content.

I’m the founder of Bright Eyes Creative, a consultancy that helps startups, mid-market, and enterprise brands build the communications infrastructure that makes their story consistent across every brand touchpoint, channel, and stage of growth. I’m also a freelance writer who explores how the media we consume and create is a key driver in building culture and identity. And finally, I’m the founder and editor of Culture Slant, a media company that covers how media, technology, and culture collide and what those shifts mean for the next era of tastemakers.

My work is rooted in a single belief: brands are cultural engines, and the ones that win are the ones that think like publishers. That editorial judgment—the ability to decide what matters, how it should be framed, and when it deserves attention—is the most underutilized competitive advantage in brand-building today. Everything she builds, writes, and teaches is in service of closing that gap.