Turn Your Expertise into Influence
CONTENT CREATION INCUBATOR & COMMUNITY
In 6 months, build and launch a media platform that positions you as the credible expert that you are.
You’ve already built credibility but struggle to translate that authority into consistent visibility.
You’re an experienced founder or creative service provider who can sell your offers and products with ease, but you:
Don’t feel known for anything despite being chronically online–people know your work, but not your voice
Know you’re meant to lead conversations, but get stuck planning, perfecting, or procrastinating.
Want to attract more aligned opportunities to grow your brand, like speaking, guest writing, etc.
You’ve already tried:
Adding “start a [podcast/Youtube channel/newsletter] to your goals list only to have it end up back on your “someday” list
Creating a fancy content calendar in Notion only for it to collect dust
Rebranding, thinking it will be *the* thing to get you noticed finally
Lead conversations instead of following them
You already have content that sells what you do. Now, you need content that sells who you are.
Turn your voice and perspective into content that drives authority and influence.
And with that, you can:
To finally feel seen as the thought leader they already are.
Have others reference and refer to your work (even without you knowing it)
Feed your business, open new doors, and make you proud to share your work.
Build a brand around your IP, not just your services
And it all starts with creating content that builds authority, not just marketing your offers.
It’s time to prioritize authority-building content if any of these apply
You want to build a brand, not just a business—you have bigger goals than just selling offers and services.
You’re tired of chasing social media trends and algorithms and want to build something with lasting influence.
Brilliant ideas sit in note-taking apps and half-finished drafts, waiting to see the light of day.
You feel creatively restless and intellectually underutilized.
You want to expand your reach beyond your immediate bubble and network
Introducing Byline Society
CONTENT CREATION INCUBATOR & COMMUNITY
A 6-month, hands-on, implementation-focused program and community for founders and creators.
Launch, publish, and grow a media presence that grows your influence and authority—while getting the tools, accountability, and momentum to stay consistent.
This isn’t a group program or coaching—it’s an incubator.
We bridge the gap between thought leadership and media strategy, teaching you to publish with the depth of an expert, the clarity of a storyteller, and the consistency of a media brand.
Spring Cohort: January - June 2026
What You Get
A working media platform (blog, podcast, YouTube show, or newsletter) built around your expertise that drives influence, authority, and growth
An editorial content strategy and channel ecosystem that reaches your audience across all your brand touchpoints, marketing funnel, and customer journey.
An editorial operating system with templates, frameworks, processes, and workflows to streamline and scale content production.
Training, coaching, and resources to keep your brand visible, credible, and growing long after the program ends.
A supportive community of peers who are creating in public with you.
How It Works
Phase 1: Development
Build the foundations of your media platform (blog, newsletter, podcast, or YouTube channel), including POV, premise, audience, and more, with a self-paced 5-part course. The goal is to walk away with a clear narrative and story that sets you apart.
Phase 2: Ecosystem
Create a content ecosystem around your platform to expand your narrative across different channels, expand distribution, and more.
Phase 3: Growth
Plan your growth strategies to expand your platform into a media brand, gain visibility, and build community.
Phase 4: Publish
Now with your foundation set, test, post, analyze, and iterate on your content so you’re constantly refining your approach, ideas, and strategy. Stay consistent with weekly lessons, co-creating, materials review, and more.
Access to Byline Society Includes
5-part crash course for building your media platform. 5 lessons (20 minutes or less) for building out each aspect of your media platform: Narrative, Strategy, Content Production, Distribution & Amplification, and Growth (plus a strategy guide to fill out).
1:1 materials review. Submit your media strategy guide for review, along with any other materials throughout the program.
Weekly lessons. Short, weekly lessons (30 minutes or less), diving deeper into a media or editorial topic, such as transmedia storytelling, platform diversification, and strategy adjustment (I’m planning to have a few guests too!)
Resource library. Access templates, guides, and more. It’ll be open to all members, so anyone can add resources that work for them.
Monthly retro call. Each month, we’ll talk through what worked, what didn’t, things you noticed, and changes you can make for next month to optimize your content strategy.
Weekly co-working + office hours. Block out time each week to work on your content, get your materials reviewed, and have questions answered.
Community. Peer accountability and support for publishing consistently.
Membership Options
Standard
5-part self-paced course for building your media platform
1:1 materials review
Weekly lessons each week for 6 months (24 lessons!)
Resource library with access templates, guides, and more.
Monthly retro call (6 total)
Weekly co-working + office hours
Always-on community
$2197 (PIF) or 6 payments of $366
VIP
5-part self-paced course for building your media platform
1:1 materials review
Weekly lessons each week for 6 months (24 lessons!)
Resource library with access templates, guides, and more.
Monthly retro call (6 total)
Weekly co-working + office hours
Always-on community
Plus 6x 60-minute 1:1 calls (1x per month) for more hands-on support.
$3,197 (PIF) or 6 payments of $533
Byline Society is for you if you’re a…
Seasoned Service Pro
You’ve been in business for 5+ years so you know your stuff. You have no problem booking clients into your services and have mastered your craft. But you’re starting to think about what the next version of your career looks like. You want not just to have a business, but to build a brand that gets you on stages, in bookstores, and on advisory boards.
Budding Creator
You have a niche area of expertise and interest that you’ve been itching to do something with. You want to create something that allows you to share these interests with the world. Whether you’re looking to make an additional revenue stream or keep it as a hobby on the side, you’re looking to start dabbling in the world of content creation.
Fearless Founder
You’re on the precipice of developing something big. You’re driven by a strong mission to change the world and believe your product will do just that. But the market is crowded and you need to stand out. Not to mention, start building hype for your product and company to secure funding, build a community, and start a movement.
Position Yourself as the Expert You Are
See how these creatives got clear on who they are and the narratives they tell
“Working with Alexa was such a rewarding experience. Talking with her helped me better understand how a strategist thinks and what could be possible moving forward. Alexa is an exceptional communicator who brings clarity, creativity, and genuine care to every session. She has a remarkable ability to help you see the deeper story behind your brand and to guide you toward refining your message. Her insights and structured approach make the process both inspiring and empowering. Alexa has a true gift for translating vision into action and helping you view your brand through a more purposeful lens. I’m deeply grateful for her guidance and highly recommend her and Bright Eyes Creative to anyone looking to build a brand that reflects authenticity and heart.”
—Alina Buzdugan
Podcast Host and App Content Creator, The BibleChat Podcast
“Alexa brought a burst of momentum that shook something loose in my thinking about brand identity. I moved from stale to stellar. Her fresh perspective and intuitive questions helped me see my brand with new energy and she focused my next moves for rebranding. She's a clear communicator and has a great sense of humor, which helps in the creative process too.”
—Cheryl Agrawal
Founder, Pulse Hive
“Working with Alexa has been such a valuable experience. She helped me gain clarity on the steps I need to take to improve how I communicate my message and offer. She was incredibly clear, supportive, and insightful, offering practical advice and a fresh perspective. I now feel more confident and focused, and I'm excited to move forward with a clearer direction.”
—Patrizia Graziotti
Integrative Health Nutrition Coach, Shape and Shine
“Alexa had obviously taken time to read what I was struggling with, look at my current offerings, and come up with real suggestions, tailored to my field. She was decisive but also flexible in asking me my thoughts and how it sat with me, which was exactly what I needed!”
—Heather Raney
Founder, Heather Rainey Designs
Byline Society is for you, even if:
You’re not sure what your POV is (or if you have one)
Everyone has a unique POV based on their experiences, industry, and approach to their work. All you need to do is find it.
You don’t have a social media presence
You don’t have to have a social media presence to build a media platform. What we do is long-form first—no social media required.
You’re not consistent with your content—but want to be
Content consistency is the hardest part about building a media platform. This program will help you get in the habit of creating content and staying consistent—no matter how it’s performing.
You’re already creating marketing content
Authority-building thought leadership content is an excellent complement to marketing content. It’s just a different way of showing your expertise.
You feel like you’re *too* niche
There’s no such thing. In fact, the more niche you are, the more you’ll find the right people who resonate with your work.
YOUR EDITOR
Hi, I’m Alexa
Since 2017, I’ve worked with 20+ enterprises, startups, and entrepreneurs to grow through content marketing.
As a journalist and content marketer, I work at the intersection of editorial storytelling, media fluency, and digital-first innovation to help founders and brands turn their expertise into influence, so they’re not just authorities but tastemakers.
I believe:
Consistency is creative exposure therapy.
Authority isn’t built overnight, but rather one piece at a time
The best founders don’t chase content trends — they set the tone.
Strategy means nothing if you never hit “publish.”
Your content should build intellectual equity, not just engagement.
You won’t just be getting an advisor, but someone who is building alongside you (checkout my media platform here).
FAQs
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It takes time to get consistent and to see results with your content. Six months is just enough time to start publishing, reiterating, and optimizing so you can start to see results.
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The reason the program is designed like this is to make sure you follow through on publishing your media and giving you the tools, accountability, and momentum to stay consistent. You don’t want to do all the work of setting up a platform only for it to go unpublished.
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Marketing content is great for positioning yourself as the expert for your service, but not the expert in your industry. You need ideas bigger than what you sell to drive true influence and authority, and your marketing content can’t give you that.
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We kickoff in January 2026 and go through the end of June.
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You’ll be given onboarding materials in early January with platform instructions.
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That’s ok! We can can work together to figure out what makes sense for you.
The only difference between a hidden genius and a thought leader is that one of them hits publish.
Build a media platform that positions you like the expert you already are.